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The Millionaire's Club Letter

This letter was for a solopreneur. He was starting a really cool sounding membership site to help people start their own business. I really enjoyed writing this letter because I also got to take more of a consulting role. I had a lot of freedom to write this letter and come up with the process and that was pretty fun... especially for somebody who is finally getting going in the copywriting world. 

One thing in particular that I did was reframe his business for just beginners. A lot of the big gurus out in the Internet target "everybody" or just the people with really deep pockets. I could not find to much... besides ebooks... that really targeted beginners. Using that avenue to write this letter, a lot more strength and uniqueness came through. These are just 3 sections of the letter. I believe the final letter with just the copy was 14 pages...

Long letter to say the least.

This is a tough market to write for because it is one of the most popular. However, because it is so difficult, it really challenges you to come up with a new slant. That is why I ended up using the headline I choose. I figured something like that would catch the attention of a lot of people as they won't read many statements saying they are going to fail in the make money market. 

 

Millionaire Club Letter 1
 
Millionaire Club Letter 2
 
Milltionaire Club Letter 3

 

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