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Last week I mentioned the "thud factor."

Making the perceived value of products greater because they come in big packages. This is not a dirty technique and actually helps.

It increases the chance that your customer will feel good about their purchase and then use the material. But what do you do when you're selling electronic products?

You make an electronic "thud factor" on their desktop. 

If you have an ebook, don't let your customer download it in one giant file. Break it apart into three or four sections. Give each section it's own ebook graphic. And stress the progression needed from section to section. 

If you have an audio... again... break it up into smaller chucks. Make it so there are tons of audios to download. And this applies to video as well.

You do this for two reasons...

1. It validates the purchase. Having more interactivity with your product makes the customer feel good about the purchase. Don't feel bad about this if it seems deceiving. If your content is great then feel good because you are doing that customer a favor.

2. It helps with the downloading. It has a nice second hand benefit... separating everything makes the file size smaller and easier to download. That also makes your product more likely to get used.

So increase your electronic thud factor and watch as you have happier clients. Here's a quick bonus tip... follow up with some unadvertised bonuses and that will make the thud factor HUGE!

Sure you do... who doesn't love more money?

Take advantage of my free copy consultation. This can also be used for a marketing consultation and we can talk about your business and making you more money. 

Click the link above.

Tags: copywriting | selling products | business marketing | internet marketing

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American Express is the king of continuity. They wrap you up without you even knowing you got wrapped up.

For example...

Take this promotion for Food & Wine magazine I got last week. The pictures are below. It as some good elements that ensure it gets opened, it has some good "grabbers" that make you feel important, and it has a great booklet that is actually written pretty well.

Here are some pictures from the promotion...

LESSON ABOUT THIS PIECE:

Here's what you can apply to your business about this piece. Perceived value... if it looks big, looks pretty, and seems like it's really important - than in your mind it will be. 

This direct mail piece was large (to get attention) but it also had a pretty good thud factor. Tomorrow I'll talk about the thud factor and teach you how to make one electronically. 

But no matter if you have all online products or all offline products, you need to work on perceived value. That doesn't mean you are going to be lying about your product or service. Make sure the product or service kicks butt and make sure you make it look as good as a Hollywood starlet.

People will pay you more for it and they will do it happily.

Email or call me anytime and we can get to work... you do want to make more money right?

Tags: copywriting | american experss | direct mail | perceived value | online marketing | internet marketing