13:48:18
This is going to be a short post today... but... something that really helped me and will be sure to help me well into my copywriting future is getting a critque.
I'm still preparing for my John Carlton crit, but I just finished watching Frank Kern do a crit on a letter.
I wrote in the past about the important question that needs to be asked (Who give's a #@%?)... it's from the same critique.
But I watched it again and really realized that you need to go back through your copy... or your advertisements... or your website copy and make sure you are talking to your prospect.
It's so easy to get sidetracked and start brain dumping about you and what you can do... but the prospect just cares about them.
Yeah, I know this is some real basic advice and something you will probably just pass over, but if you take 10 minutes and go through some of your own copy I'm willing to bet you can make it much stronger by just thinking...
"Am I talking to my prospect and telling them what's in it for them."
And finally, try not to make this process so complicated. Just sell and then tweak from there. With so many tools and the such on the market today, it gets hard to remember that things are not as complicated as they are presented to us to be.
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