14:32:55
Face it, the things you can do on the Internet these days are great.
And this one is Multivariate Testing.
This is something you can only do on the Internet because it works for you. That is once you set everything up.
Multivariate testing, done through special pieces of software, allow you to set up different combinations of your sales letter copy, graphics, color, format… pretty much anything you want.
It will then automatically cycle through these possibilities and show the one that gets the highest response. And that makes you more money.
As a copywriter it’s great because you can just keep testing and product the best sales letters. As a business owner it is a must because it can mean the difference to making PPC work and not work… plus… that goes for email marketing too.
Here are some ones to check out…
1. Affiliate Prophet
This is a software that tracks things for PayPer Click, but they also have a great Multivariate testing component. The support is great and the software is great.
Highly recommended.
2. Muvar 2009
Not so recommended. I heard great things about this software, but I could not get it to work at all. You have to pay $5 to ask support a question and from the research I’ve done… they don’t help at all.
I do no recommend this.
3. Google Web Optimizer
Google has a great one that is free. However it only works with Google Adwords and not outside of that platform.
And then there are a bunch of high level solutions. If you are a direct response marketer, then I suggest you just stick with one of the three above.
If you have any in-depth questions, just shoot me an email and I’ll try to help more in regards to this subject.
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