13:26:13
I'm not afraid to admit this. I am a huge self development person.
I always seem to take some pretty big risks and self development stuff always helps me stay focused so I can get the job done.
So naturally I would be a Tony Robbins fan, but I have just started to read and listen to his information. Why did it take me so long?
That's not important.
What is important is something he talks about that can be directly related to how to sell to your prospects. The two masters of your life...
Pain and Pleasure
As humans we do everything, make every decision, and not make decisions to either avoid pain or attain pleasure. Think about it...
If you decide to not drive to your buddies Super Bowl party because it far away and you're afraid of cops. Then you associate more pain to risking the long drive with cops than you do with the pleasure of hanging out and being social.
Simple right?
Now put that in perspective to your customers and clients. When they are making a decision to buy what you offer it will come down to avoiding pain that's stronger or attaining pleasure.
Plus think about this...
They could associate more pain with spending the money than the pleasure your product brings. This is usually why people will not by.
So think about that for awhile and figure out how you can manipulate pain and pleasure to get more sales.
Tony Robbins is a pretty cool guy huh?
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