13:34:51
American Express is the king of continuity. They wrap you up without you even knowing you got wrapped up.
For example...
Take this promotion for Food & Wine magazine I got last week. The pictures are below. It as some good elements that ensure it gets opened, it has some good "grabbers" that make you feel important, and it has a great booklet that is actually written pretty well.
Here are some pictures from the promotion...
LESSON ABOUT THIS PIECE:
Here's what you can apply to your business about this piece. Perceived value... if it looks big, looks pretty, and seems like it's really important - than in your mind it will be.
This direct mail piece was large (to get attention) but it also had a pretty good thud factor. Tomorrow I'll talk about the thud factor and teach you how to make one electronically.
But no matter if you have all online products or all offline products, you need to work on perceived value. That doesn't mean you are going to be lying about your product or service. Make sure the product or service kicks butt and make sure you make it look as good as a Hollywood starlet.
People will pay you more for it and they will do it happily.
Don't wait to crank your response rates through the roof. Take advantage of my free copy consultation and we can look at you sales letter, email campaigns, even your entire marketing funnel and do some things to put more money in your pocket now.
Email or call me anytime and we can get to work... you do want to make more money right?
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